Precision Lines

Precision Lines provides parking lot and athletic field striping to corporate clients in South Carolina. It was built by Jon Jansen, a career educator and high school basketball coach, when he decided to turn a side gig into an enterprise. Together we developed a brand identity that focused on clean, straight lines and slab serif typography that nodded to Jon's athletic background. The website was designed with the same preference for right angles, and offers a variety of custom functionality including responsive services tabs.