“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Our Approach
Step 01
Discovery
Together we uncover your brand's personality, and determine where it fits within the competitive landscape.
Step 02
Brand Strategy
We build the playbook through which your brand will be executed. Audience personas, a unique positioning strategy, and brand guidelines are established and refined.
Step 03
Brand Identity
Based on brand strategy, we iteratively develop your brand's logo, color palette, iconography, image styling, and typography.
Step 04
Delivery & Hand Off
Once the project is complete, we hand over all deliverables including a brand style guide which can be used as a reference to ensure brand continuity after the project has ended.
