Branding & Identity Design

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
A stylized image of a person resembling Hunter Thompson smoking with a sheep's head.

Our Approach

Step 01


Together we uncover your brand's personality, and determine where it fits within the competitive landscape.
Step 02

Brand Strategy

We build the playbook through which your brand will be executed. Audience personas, a unique positioning strategy, and brand guidelines are established and refined.
Step 03

Brand Identity

Based on brand strategy, we iteratively develop your brand's logo, color palette, iconography, image styling, and typography.
Step 04

Delivery & Hand Off

Once the project is complete, we hand over all deliverables including a brand style guide which can be used as a reference to ensure brand continuity after the project has ended.

Recent Projects

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